Betting that the enthusiasm surrounding the summer games would help increase their sales, American corporations, from Nike to Warner Bros., are establishing new stores and hosting large marketing events in Paris leading up to and during the Olympics.
The International Olympic Committee (IOC) sponsors spent 18% more on the most recent Olympics than on the Tokyo Summer Olympics in 2021, according to Comcast's NBCUniversal. Here is a list of a few American businesses whose CEOs have lately mentioned intentions for the summer Olympics:
NBCUniversal:
In an attempt to profit off its streaming rights to the Olympic games this summer, NBCU announced in April that Peacock, its streaming service, would be raising the cost of its premium and premium plus plan by $2 per month.
In an effort to win back viewers who are choosing streaming services and online video snippets over live TV, the media firm said in June that celebrities, social media influencers, and generative artificial intelligence material will be a part of the games' U.S. television coverage.
Nike
Nike announced that it was investing more in the Olympics than it had in any previous year in an effort to boost sales and take on emerging competitors. In Paris, the brand just introduced their newest line of Nike Air trainers for athletes.
"The Olympics in Paris provide us with the best opportunity to share our vision of sport with the world. CEO John Donahoe stated in June, "This is driven by ground-breaking innovation and announced by a brand campaign that you won't be able to miss."
Deckers Outdoor
In May, the company's Hoka brand unveiled its second European retail location in Paris. "We were excited for Hoka to have a footing in this important market, particularly as the location expects to see high traffic during the upcoming summer Olympics," David Powers, the company's CEO, stated.
Coca-Cola
The soda giant wants to organise Olympic programmes in over 70 locations, with a focus on the Paris 2024 event. The firm will use customer attraction chances to target customers through a variety of experiences, such as in-store trials.
"For the first time, we are running a global shopper activation at a full portfolio level activating five categories across 60 countries to help drive shopper basket incidents," CEO James Quincey said.
Procter & Gamble
The consumer goods manufacturer, one of the largest global advertisers and an Olympic sponsor, is concentrating its marketing efforts at the games on promoting its particular brands, such as Ariel detergent, Gillette razors, and Pampers diapers.
"This time we just really decided we're going to go focus, not 100%, but much more prominently, on brands," P&G Chief Brand Officer Marc Pritchard said. "In the past, we've had both a P&G and a brand focus."
Uber
Uber, the ride-hailing company, announced a number of initiatives in late May in an effort to satisfy the spike in demand brought on by the games, one of which was a partnership to provide cruises on the Seine river in Paris. Customers may arrange a day trip that includes a champagne tasting through its "Uber Bubbles" launch, and the company will give free "Uber Cruises" from July 12 to August 3.
Levi Strauss
The denim manufacturer announced in April that it will be reopening its main location on the world's busiest retail street, Champs-Élysées in Paris.
On Holding
The sportswear brand supported by Roger Federer said that two of its locations would act as centres for the running community to get in touch with athletes who are sponsored by the firm during the Olympics.
According to Caspar Coppetti, co-founder of On, the business would concentrate its marketing budget on the Olympics in order to increase brand recognition and stimulate demand.
Airbnb
During an earnings call, CEO Brian Chesky of the vacation rental firm mentioned that it had boosted supply in the Paris market by 40% year over year in the run-up to the Olympics. "Nights booked in Paris during the summer's Olympics are 5x higher than this time a year ago."
Warner Bros. Discovery
The firm said that it will expand its Max streaming service into more than 25 new European regions in an effort to increase its direct-to-consumer business.
"Max will be the only place where viewers across Europe will be able to watch every part of the Olympic games," Warner Bros Discovery's Independent Director David Zaslav said.
Visa
With over 300 clients in 85 countries, the largest payment processor in the world is collaborating with Visa to leverage its Olympic sponsorship for marketing initiatives and cardholder engagement.
Only in Europe, according to CEO Ryan McInerney, does the business anticipate that "clients will have issued over 5 million Olympic- and Paralympic-branded Visa credentials before the start of the games."
(Sourec:www.reuters.com)
The International Olympic Committee (IOC) sponsors spent 18% more on the most recent Olympics than on the Tokyo Summer Olympics in 2021, according to Comcast's NBCUniversal. Here is a list of a few American businesses whose CEOs have lately mentioned intentions for the summer Olympics:
NBCUniversal:
In an attempt to profit off its streaming rights to the Olympic games this summer, NBCU announced in April that Peacock, its streaming service, would be raising the cost of its premium and premium plus plan by $2 per month.
In an effort to win back viewers who are choosing streaming services and online video snippets over live TV, the media firm said in June that celebrities, social media influencers, and generative artificial intelligence material will be a part of the games' U.S. television coverage.
Nike
Nike announced that it was investing more in the Olympics than it had in any previous year in an effort to boost sales and take on emerging competitors. In Paris, the brand just introduced their newest line of Nike Air trainers for athletes.
"The Olympics in Paris provide us with the best opportunity to share our vision of sport with the world. CEO John Donahoe stated in June, "This is driven by ground-breaking innovation and announced by a brand campaign that you won't be able to miss."
Deckers Outdoor
In May, the company's Hoka brand unveiled its second European retail location in Paris. "We were excited for Hoka to have a footing in this important market, particularly as the location expects to see high traffic during the upcoming summer Olympics," David Powers, the company's CEO, stated.
Coca-Cola
The soda giant wants to organise Olympic programmes in over 70 locations, with a focus on the Paris 2024 event. The firm will use customer attraction chances to target customers through a variety of experiences, such as in-store trials.
"For the first time, we are running a global shopper activation at a full portfolio level activating five categories across 60 countries to help drive shopper basket incidents," CEO James Quincey said.
Procter & Gamble
The consumer goods manufacturer, one of the largest global advertisers and an Olympic sponsor, is concentrating its marketing efforts at the games on promoting its particular brands, such as Ariel detergent, Gillette razors, and Pampers diapers.
"This time we just really decided we're going to go focus, not 100%, but much more prominently, on brands," P&G Chief Brand Officer Marc Pritchard said. "In the past, we've had both a P&G and a brand focus."
Uber
Uber, the ride-hailing company, announced a number of initiatives in late May in an effort to satisfy the spike in demand brought on by the games, one of which was a partnership to provide cruises on the Seine river in Paris. Customers may arrange a day trip that includes a champagne tasting through its "Uber Bubbles" launch, and the company will give free "Uber Cruises" from July 12 to August 3.
Levi Strauss
The denim manufacturer announced in April that it will be reopening its main location on the world's busiest retail street, Champs-Élysées in Paris.
On Holding
The sportswear brand supported by Roger Federer said that two of its locations would act as centres for the running community to get in touch with athletes who are sponsored by the firm during the Olympics.
According to Caspar Coppetti, co-founder of On, the business would concentrate its marketing budget on the Olympics in order to increase brand recognition and stimulate demand.
Airbnb
During an earnings call, CEO Brian Chesky of the vacation rental firm mentioned that it had boosted supply in the Paris market by 40% year over year in the run-up to the Olympics. "Nights booked in Paris during the summer's Olympics are 5x higher than this time a year ago."
Warner Bros. Discovery
The firm said that it will expand its Max streaming service into more than 25 new European regions in an effort to increase its direct-to-consumer business.
"Max will be the only place where viewers across Europe will be able to watch every part of the Olympic games," Warner Bros Discovery's Independent Director David Zaslav said.
Visa
With over 300 clients in 85 countries, the largest payment processor in the world is collaborating with Visa to leverage its Olympic sponsorship for marketing initiatives and cardholder engagement.
Only in Europe, according to CEO Ryan McInerney, does the business anticipate that "clients will have issued over 5 million Olympic- and Paralympic-branded Visa credentials before the start of the games."
(Sourec:www.reuters.com)
