Starbucks customers across all of its 7,500 U.S. company-operated shops would be able to use the Mobile Order & Pay service to place orders as the company managed to complete the nationwide sale enhancing strategy three months ahead of schedule.
Customers would be able to order form their Android mobile device and the expansion includes some 3,400 cafes - including those in major cities such as San Francisco, Boston, New York, Chicago and Washington, D.C.
Starbucks claims that there are more than 16 million active users on Apple and Android devices in the United States for its app and the new Mobile Order & Pay feature will be a part of the Starbucks app. Up till now customers could only use the app for payments at the Starbucks stores only.
The new addition of mobile order and pay would allow customers to place orders and pay for them from a remote location while they are busy with something else and pick up the order later.
A variety of features were refined by the coffee chain before the expansion, said Adam Brotman, Starbucks' chief digital officer. The new addition to the Starbucks app would enable customers to customize food and beverage orders, check local inventories for the availability of product and accurately calculate pick-up times.
"We're hearing (from users) that is creating a whole bunch of new occasions" to visit Starbucks, Brotman said.
This addition to the Starbucks app would be more than handy for those people who are time-crunched as well as parents who have to drop in and for the customers who are speech- and hearing impaired to customize orders.
The same feature is being planned to be introduced by the company in select company-owned stores in the United Kingdom and Canada in October, said Bortman even as the company declined to place nay number to queries about expected and actual increase of sales as a result of the expansion.
The next step of the expansion is the introduction of the service at licensed stores in places such as restaurants, hotels and transit stations in the United States and elsewhere.
There are 7,457 company-operated stores in the United States, as well as 1,006 in Canada and 476 in the United Kingdom of the company. There are 4,888 licensed stores in the United States.
Starbucks had flagged off the Mobile Order & Pay expansion from Portland, Oregon, last December and followed it up with expansion across the Pacific Northwest in March and gradually expanded its reach to cover all its stores across the US.
Mobile Order & Pay was bolstering sales and profit at the roughly 4,000 U.S. cafes where it was available, Starbucks Chief Executive Howard Schultz had said in July this year. Schultz had said that the new technology would be able to lure those customers to the store who might have been turned off by the long queues as this reduced the waiting time between orders placed and delivery.
"Lines are shorter, service is faster and in-store operations are more efficient" at cafes where the service is available, Schultz had said at the time.
(Source:www.reuters.com)
Customers would be able to order form their Android mobile device and the expansion includes some 3,400 cafes - including those in major cities such as San Francisco, Boston, New York, Chicago and Washington, D.C.
Starbucks claims that there are more than 16 million active users on Apple and Android devices in the United States for its app and the new Mobile Order & Pay feature will be a part of the Starbucks app. Up till now customers could only use the app for payments at the Starbucks stores only.
The new addition of mobile order and pay would allow customers to place orders and pay for them from a remote location while they are busy with something else and pick up the order later.
A variety of features were refined by the coffee chain before the expansion, said Adam Brotman, Starbucks' chief digital officer. The new addition to the Starbucks app would enable customers to customize food and beverage orders, check local inventories for the availability of product and accurately calculate pick-up times.
"We're hearing (from users) that is creating a whole bunch of new occasions" to visit Starbucks, Brotman said.
This addition to the Starbucks app would be more than handy for those people who are time-crunched as well as parents who have to drop in and for the customers who are speech- and hearing impaired to customize orders.
The same feature is being planned to be introduced by the company in select company-owned stores in the United Kingdom and Canada in October, said Bortman even as the company declined to place nay number to queries about expected and actual increase of sales as a result of the expansion.
The next step of the expansion is the introduction of the service at licensed stores in places such as restaurants, hotels and transit stations in the United States and elsewhere.
There are 7,457 company-operated stores in the United States, as well as 1,006 in Canada and 476 in the United Kingdom of the company. There are 4,888 licensed stores in the United States.
Starbucks had flagged off the Mobile Order & Pay expansion from Portland, Oregon, last December and followed it up with expansion across the Pacific Northwest in March and gradually expanded its reach to cover all its stores across the US.
Mobile Order & Pay was bolstering sales and profit at the roughly 4,000 U.S. cafes where it was available, Starbucks Chief Executive Howard Schultz had said in July this year. Schultz had said that the new technology would be able to lure those customers to the store who might have been turned off by the long queues as this reduced the waiting time between orders placed and delivery.
"Lines are shorter, service is faster and in-store operations are more efficient" at cafes where the service is available, Schultz had said at the time.
(Source:www.reuters.com)
