Pepsi has outranked Diet Coke to get the much-coveted no.2 position in the beverages market share in America, according to an annual report by Beverage Digest.
The country bough less soda for the tenth straight year in 2014, with diet sodas shrinking more than their sugary counterparts. The annual report also noted that the overall soda volume slipped 0.9 percent last year, moderating from the decline of 3 percent the previous year.
This poor show by diet sodas has managed to leverage Pepsi back to its No.2 spot which it lost in 2010. This also substantially shows the decline in the sales for Diet Coke. But Diet Coke’s parent company Coca-Cola has much to rejoice as it still is the market leader in the aerated beverages category, selling nearly twice as much as No. 2 Pepsi.
Meanwhile, Nestlé’s market share in nonalcoholic beverages category rose 0.7 percentage points to 11.0%, replacing Dr Pepper Snapple Group Inc. as the No. 3 industry player by volume. Dr Pepper Snapple’s market share has also slipped 0.2 percentage points to 10.7% after volume dipped 0.1%. Volumes of energy drinks, which are also high in caffeine, rose 6.4%. Volumes of sports drinks, which are rich in electrolytes, grew 3.0%.
Beverage Digest noted that the decline in soda’s growth has complemented the exponential growth in energy drinks market. The report also noted that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group have improved marketing but the overall decline in sales has been mainly due to health concerns. The diet sodas have also been facing sales decline thanks to concerns over artificial sweeteners like aspartame.
Yet, the broader US beverage industry performed better than in the previous year with growth of 1.7 percent, mainly driven by an increase in bottled water sales.
The country bough less soda for the tenth straight year in 2014, with diet sodas shrinking more than their sugary counterparts. The annual report also noted that the overall soda volume slipped 0.9 percent last year, moderating from the decline of 3 percent the previous year.
This poor show by diet sodas has managed to leverage Pepsi back to its No.2 spot which it lost in 2010. This also substantially shows the decline in the sales for Diet Coke. But Diet Coke’s parent company Coca-Cola has much to rejoice as it still is the market leader in the aerated beverages category, selling nearly twice as much as No. 2 Pepsi.
Meanwhile, Nestlé’s market share in nonalcoholic beverages category rose 0.7 percentage points to 11.0%, replacing Dr Pepper Snapple Group Inc. as the No. 3 industry player by volume. Dr Pepper Snapple’s market share has also slipped 0.2 percentage points to 10.7% after volume dipped 0.1%. Volumes of energy drinks, which are also high in caffeine, rose 6.4%. Volumes of sports drinks, which are rich in electrolytes, grew 3.0%.
Beverage Digest noted that the decline in soda’s growth has complemented the exponential growth in energy drinks market. The report also noted that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group have improved marketing but the overall decline in sales has been mainly due to health concerns. The diet sodas have also been facing sales decline thanks to concerns over artificial sweeteners like aspartame.
Yet, the broader US beverage industry performed better than in the previous year with growth of 1.7 percent, mainly driven by an increase in bottled water sales.
