Navigating The Looming U.S. Tariff Threat: China's Lingerie Industry At A Crossroads


12/16/2024



In Guanyun County, China, a small industrial park dubbed "Victoria’s Secret Town" embodies both the meteoric rise and the precarious future of China’s export-driven industries. Bolstered by the U.S. de minimis tariff exemption, the county has become a hub for lingerie production, supplying platforms like Shein and Temu. However, with changes to U.S. trade policies on the horizon and similar restrictions being considered in other regions, Guanyun's future hangs in the balance. This analysis examines how external pressures on China’s trade practices are reshaping industries like Guanyun's lingerie sector and explores similar global incidents where localized economies were impacted by trade restrictions.
 
Shifting Trade Winds: The Impact of U.S. Tariff Policies
 
The "de minimis" rule, which exempts packages valued under $800 from U.S. tariffs, has been a cornerstone of China's e-commerce success, contributing significantly to export growth. For Guanyun, this policy fostered a thriving lingerie manufacturing industry. Small businesses leveraged platforms like Shein to cater to U.S. consumers, generating revenues that improved local livelihoods. Midnight Charm Garment Co., owned by Lei Congrui, exemplifies this success story, with over 70% of its revenue linked to U.S. exports.
 
However, looming changes in U.S. trade policies threaten to disrupt this ecosystem. Both outgoing President Joe Biden and incoming President Donald Trump have signaled intentions to tighten tariff rules, eliminating the de minimis exemption. Economists project that such changes could reduce China’s export growth by 1.3 percentage points and GDP by 0.2 percentage points. The European Union and Southeast Asia are also contemplating similar restrictions, intensifying the risks for Guanyun’s economy.
 
This is not merely an economic story; it is a tale of resilience and adaptation as local businesses explore alternative strategies to sustain themselves amid geopolitical pressures.
 
Localized Economies Under Threat: Lessons from Similar Incidents
 
The challenges faced by Guanyun echo those experienced in other export-driven economies impacted by trade disputes. For instance:
  Bangladesh’s Garment Industry: In 2021, Bangladesh faced a significant setback when the European Union tightened regulations on garment imports, citing environmental concerns. As one of the world's largest garment exporters, Bangladesh’s reliance on Western markets exposed its vulnerability to external shocks. The crisis forced manufacturers to invest in sustainability and diversify export destinations.   India’s IT Sector During H-1B Visa Restrictions: The Trump administration’s restrictions on H-1B visas in 2020 had a ripple effect on India’s IT sector, heavily reliant on U.S. markets. Indian firms pivoted towards European and Asia-Pacific markets while investing in domestic job creation to mitigate losses.   Mexico’s Agricultural Exports: U.S.-Mexico trade tensions in 2018, particularly around agricultural tariffs, led to significant losses for Mexican farmers. The crisis compelled Mexico to seek alternative markets in Asia and Europe while lobbying for bilateral agreements.  
These examples highlight the need for proactive measures to insulate local economies from external shocks, including diversification, innovation, and policy advocacy.
 
The Economic and Social Fabric of Guanyun
 
Guanyun’s lingerie industry illustrates how globalization can transform rural economies. The sector has provided livelihoods for over 100,000 residents, significantly raising the county’s average disposable income. Workers like Zhang Lan Lan, who earns up to 7,000 yuan monthly, and seniors like Zhou, who find purpose and income in packaging jobs, underscore the socio-economic benefits of this industry.
 
Despite its successes, Guanyun’s reliance on a single export market leaves it exposed to significant risks. The looming tariff changes could force small businesses to cut production, leading to job losses and economic stagnation. Local governments, often instrumental in fostering industrial growth, face criticism for prioritizing short-term gains over long-term stability. Majid Ghorbani, a professor at the China Europe International Business School, aptly points out the risks of systemic overinvestment and the lack of alignment with national economic goals.
 
Strategies for Survival: Adaptation and Diversification
 
Faced with an uncertain future, Guanyun’s businesses are exploring innovative strategies to adapt. Factory owners are considering:
  Expanding Global Reach: Entrepreneurs like Xu Yan are targeting markets in South America, the Middle East, and Central Asia to reduce dependency on the U.S. Xu’s confidence that “the world has more than 8 billion people” reflects a growing recognition of untapped global opportunities.   Logistics Optimization: Lei Congrui is contemplating investments in U.S.-based warehouses and bulk shipping models to circumvent rising costs associated with direct-to-consumer exports. This shift represents a critical adaptation to mitigate the impact of new tariff structures.   Digital Transformation: Livestreaming for local Chinese buyers, as seen in Xu’s showroom, showcases how businesses can leverage digital platforms to boost domestic sales. This strategy also aligns with China’s broader push for a consumption-driven economy.   Product Diversification: Expanding beyond lingerie to include other apparel or value-added services could help businesses remain competitive amid shifting global trade dynamics.  
Broader Implications for China’s Export-Driven Economy
 
Guanyun’s challenges mirror broader vulnerabilities within China’s export-reliant economy. While the nation has been a global manufacturing powerhouse, its overdependence on foreign markets leaves it susceptible to geopolitical shifts. The U.S.-China trade war, which has persisted for years, underscores the urgent need for structural reforms.
 
China’s response has been twofold:
  Boosting Domestic Consumption: By fostering a consumption-driven economy, the government aims to reduce reliance on exports.   Investing in Technology and Innovation: Initiatives like "Made in China 2025" focus on upgrading industries to produce high-value goods that are less sensitive to tariff fluctuations.  
However, the transition from low-cost manufacturing to high-tech industries is fraught with challenges, particularly for regions like Guanyun, where small-scale factories dominate.
 
Turning Crisis into Opportunity
 
The story of Guanyun’s lingerie industry is a microcosm of the globalized economy’s fragility. While the looming tariff changes present significant challenges, they also offer an opportunity for businesses to innovate and adapt. Lessons from Bangladesh, India, and Mexico highlight the importance of diversification and resilience in the face of external shocks.
 
For Guanyun, the road ahead will require a delicate balance of local government support, entrepreneurial ingenuity, and strategic adaptation. As Lei Congrui and Xu Yan explore new markets and operational models, they embody the resilience that has long been a hallmark of China’s economic success. Whether Guanyun can turn this crisis into an opportunity remains to be seen, but its journey offers valuable insights for other export-dependent economies navigating an increasingly protectionist world.
 
(Source:www.reuters.com)