Daily Management Review

EU-China Trade Dispute Escalates As Brussels Rejects EV Price Proposal


10/09/2024




EU-China Trade Dispute Escalates As Brussels Rejects EV Price Proposal
The ongoing trade tensions between the European Union (EU) and China have reached a critical point, with Brussels recently rejecting a proposal from Beijing to set a minimum price for electric vehicles (EVs) imported from China. This move comes amid a broader investigation into Chinese subsidies and their impact on Europe’s electric vehicle market, signaling a deepening trade spat between two of the world's largest economies.
EU Investigates Chinese Subsidies for EVs
At the center of the dispute is the European Commission’s anti-subsidy investigation, which has thrown the EU and China into their most significant trade conflict in over a decade. The EU claims that Chinese electric vehicle manufacturers are benefiting from unfair state subsidies that allow them to flood the European market with low-cost EVs. This has raised concerns among European automakers, who struggle to compete with their Chinese counterparts on price.
According to data from JATO Dynamics, the average price of a battery-electric car in China was around 32,000 euros ($35,126.40) in the first half of 2023, compared to 66,000 euros in Europe. This massive price gap is partly due to China’s local access to raw materials, batteries, and heavy subsidies from the government. Chinese EV manufacturers, such as BYD and SAIC, are thus able to sell their cars at a fraction of the price in China, while still maintaining competitive pricing in Europe.
Brussels Rejects Minimum Price Proposal
In an attempt to avert looming EU tariffs, the Chinese government proposed setting a minimum price of 30,000 euros ($32,946) for Chinese-made EVs sold in Europe. The hope was that this measure would prevent the European Commission from imposing punitive tariffs, which could reach up to 45% by the end of October 2024.
However, Brussels swiftly dismissed the proposal. According to three sources familiar with the matter, the European Commission rejected the offer over a month ago, citing concerns that the issue extended beyond just pricing. The Commission argued that the investigation was not solely focused on the price of Chinese-made EVs but also on the subsidies these companies received. The European authorities have emphasized that any solution must address the broader impact of Chinese government support on the European market.
While the European Commission has declined to comment on specific negotiations, it has been clear in its stance: any compromise must ensure that the European automotive industry remains competitive and that the market is not overwhelmed by subsidized imports. Negotiations are ongoing, and Brussels has indicated that it may be open to considering other options, such as price undertakings or import quotas.
Tensions Escalate: China Retaliates with Brandy Tariffs
The rejection of China’s minimum price proposal has not been without consequences. In what appears to be a retaliatory move, China imposed temporary anti-dumping measures on imports of brandy from the EU, targeting popular French brands like Hennessy and Remy Martin. This action came just days after the EU voted in favor of imposing the EV tariffs.
The Chinese Commerce Ministry has expressed its desire to negotiate an alternative to tariffs, mentioning the possibility of a “flexible pricing commitment.” However, specific details of this alternative have not been revealed. The Ministry also declined to comment on the EU’s rejection of the minimum price proposal.
This tit-for-tat escalation has raised concerns about a broader trade war between the EU and China. With both sides unwilling to back down, the situation has the potential to impact a wide range of industries beyond electric vehicles and brandy.
The Race to Avoid October Tariffs
As the October 31 deadline looms, both sides are under pressure to find a solution. If no agreement is reached, the EU is set to impose tariffs of up to 45% on Chinese-made EVs for a period of five years. These tariffs are expected to significantly raise the cost of Chinese EVs in Europe, making them less competitive and potentially disrupting sales for companies like BYD and SAIC.
Chinese EV manufacturers have already been adjusting their pricing strategies in anticipation of potential tariffs. Some companies, like BYD, have been pricing their EV models just above 30,000 euros in Europe, despite selling them for much less in China. BYD’s Seagull, a smaller EV scheduled to hit the European market next year, is expected to be priced just under 20,000 euros.
Industry insiders suggest that a possible solution to the trade dispute could involve setting individually calculated minimum prices for each carmaker, based on factors such as the size and range of the vehicle. One source suggested that price levels between 35,000 and 40,000 euros could be a more realistic starting point for negotiations.
The Stakes for Both Sides
For the EU, the stakes are high. Europe’s automotive industry is a cornerstone of its economy, and the influx of cheap Chinese EVs threatens to undermine local manufacturers. The European Commission’s investigation into Chinese subsidies is part of a broader effort to protect domestic industries from what it views as unfair competition.
On the other hand, China sees Europe as a critical market for its rapidly growing EV sector. Chinese automakers have been aggressively expanding their presence in Europe, and tariffs could jeopardize their ability to compete in one of the world’s largest car markets. Additionally, China is keen to avoid further strain on its trade relations with the EU, especially at a time when both economies are grappling with global economic uncertainty.
No Easy Solution in Sight
With the clock ticking, both Brussels and Beijing face tough decisions. While the rejection of the minimum price proposal highlights the EU’s firm stance on protecting its market, it also underscores the difficulty of finding a mutually acceptable solution. As the October deadline approaches, the trade dispute between the EU and China continues to simmer, with no clear resolution in sight.
(Source:www.reuters.com)