Bloomberg: Alibaba works on new strategy for its video services


07/05/2023

One of China's most well-known streaming services, Tudou, and Chinese online retailer Alibaba are revising their business strategies for its video services Youku and Tudou, reports Bloomberg citing sources.



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They claim that the management of the group may give these assets to the movie studio Alibaba Pictures, which would result in "an increase in the scale of its operations." Its stock value has decreased by almost 45% in the last year. The agency says that the decline in profitability in the group's media and entertainment business has been greatly compensated by the substantial investment the Youku service has made in increasing its content production capabilities.

At that, "no final determination has been made" regarding the assets. The management of Alibaba is looking at alternative possibilities. In particular, it does not rule out the prospect of these video services existing as a separate company and then making an IPO on the stock market.

Alibaba is developing a new streaming service strategy as part of its reorganization plans, which were unveiled in March.

source: bloomberg.com